Mirka Federer watches the semi final match between her husband Roger Stan Wawrinka. Photo: Quinn RooneyIf Kim Kardashian’s plastic, see-through, thigh-high boots cemented last year’s place as the year of the “ugly” shoe, then Mirka Federer, wife of tennis champion Roger Federer, may have kicked off the year of the “ugly” jumper.
During Federer’s five-set take down of Swiss compatriot Stan Wawrinka in Thursday night’s semi-final, the Fed’s player’s box included a noteworthy distraction in the form of Mrs Federer’s $1975 Gucci jumper.
The bright pink and green sweater, from the pre-fall 2016 collection, features an applique tiger and the words L’aveugle par amour, translating to “blind love”, or “blinded by love”, a phrase of questionable tact when your beloved is the one on centre court.
It’s fair to say social media was abuzz with talk about the jumper during the match, which lasted three hours and five minutes.
As for the pink and green combo, it’s got a long history and was reportedly popular in kitchens in the 1970s.
Gucci has used it in subsequent collections but other designers are also declaring gaudy is the new black. Prada is doing it in a handbag, while Giuseppe Zanotti and Salvatore Ferragamo are doing it in footwear.
Celebrities spotted in pink and green include Kate Waterhouse, who wore a Gucci dress on Cup Day 2016, and even Queen Elizabeth II, although her outfit was not made by the Italian fashion house.
But back to the jumper.
Gucci designer Alessandro Michele, since taking the reins in 2015, has successfully rebooted the brand’s cult status through his hefty injection of logomania and his “bohemian luxe” approach to dressing, including a massive injection of colour that others have rushed to emulate.
The clashing colours and bold prints, while not to everyone’s taste, mean that to fashion observers the item is instantly recognisable as Gucci, which translates to branding gold.
The jumper in question, featuring the tiger that has become one of Gucci’s latest totems, which also include a snake and a graffiti motif, harks back to the “ugly jumper” trend of the 1980s, which is having a strong influence on international fashion at the moment.
If you’re hunting for local examples of the origin of the trend, you only have to look back to Jenny Kee and Coogi, both cult labels in the 1980s, for plenty of references.
Whether the tiger jumper is worth nearly $2000 is a matter of personal taste but rest assured, if Gucci is doing it now, the high street stores will follow in due course.
And if you really can’t stomach the ugly jumper trend, hang tight. Like all trends, this too shall pass.
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